Cultivate a sense of value for used products by providing a label to honer and communicate about the values.



We developed a brand ID and a name for second hand clothing,  furniture and products. The label is called „Alterhase“, it should give the customer a chance to communicate his own attitude towards the excessive consumption and the appreciation of  used products. Maybe it‘s a small step in the direction of a

behavior change in term of consumption. „Alterhase“ is a german phrase which refers to the fact that old rabbits survive because they are smart and strong. On the other side a shop-owner has a good

cooperate design to sell second hand products.


Your brand for used and non expendable goodsWearing this garment shows the world that usage can still be good! And this is what makes us happy!




Semester 4

Productplaning and Productphotografics

Marc Stussack, Peter Werlein



2014